PARTNERSHIPS

The integration of the Fragrance & Beauty area within the Dior Couture boutique strengthens the connection between two essential facets of the House, creating a more cohesive and immersive experience. Embellished with sculpted plaster roses, the space features a redesigned product presentation with a more premium and lifestyle-oriented approach. Above the bar, floral artworks complete the setting, adding a touch of elegance and contemporary refinement.

Building on the design and success of the Montaigne boutique, we collaborated with Dior Couture to further integrate the Perfumes & Beauty spaces within its stores. With its prime location and generous proportions, the Vienna boutique provides an ideal setting for this universe. It showcases the fragrance collections in a refined and understated environment.

In 2025, Dior renovates its boutique at Lee Garden in Hong Kong, expanding it with a new area dedicated to fragrances and beauty. Designed around exceptional service and exclusive client experiences, the space features a premium consultation lounge and a private Dior treatment suite located at the rear of the boutique. Together, these additions strengthen the House’s presence and establish a meaningful connection with the world of Dior Couture.