NEW LOOK
The New Look: a refined design that seeks the emotion of beauty through execution, premium materials, and beautiful details, inspired by the excellence of Couture boutiques. A powerful identity expressed through verticality. A modern, welcoming luxury.
Creative development — Retail concept development — Premium materials & finishes — Design to cost
“Perhaps this will be my way of giving in to an avowed taste for interior decoration and architecture, my first and true calling?”
Christian Dior, Christian Dior et Moi, 1956
The Haute Parfumerie Boutique Atelier, mirroring the couturier parfumeur spirit of the Montaigne workshops. It is deeply connected to Couture with a luxurious and modern twist of the Parisian style. It is the expression of all the aspects of the Maison Dior.
The VIC lounges offer a premium, private and intimate setting, designed as a cocoon where clients can discover the full fragrance universe of Dior, as well as the Maison’s most exceptional creations.
The Scent Wardrobe. A warm, luminous and immersive environment where Dior’s iconic creations come to life: J’adore, Miss Dior and Sauvage. A dedicated Men’s space.
Skincare, in line with the high-end spas, balances ultra-luxurious cocooning and avant-garde science.
A warm, comfortable and luxurious place to be looked after, with services and technologies.
Makeup personifying the colorful, youthful energy of the catwalk and the dynamic spirit of Dior Backstage. A digital screen welcomes visitors, showcasing the latest fashion show and bringing the Maison’s backstage atmosphere to life.
Inspired by the backstage world of Dior fashion shows, the Dior Backstage retail concept brings makeup essentials into a modern, youthful environment. Its modular furniture and lighting reflect the Maison’s distinctive backstage codes.
