About

RETAIL ARCHITECTURE & CREATIVE DIRECTOR
Interior architect specializing in Luxury and Premium Retail, with over 20 years in creative direction and international projects development for the fragrance, cosmetics, and spa sectors.
I combine a strong sense of space, and proportions, with a deep knowledge of high-end materials. Focused on quality execution and attention to detail, I create retail concepts that are coherent and aligned with brand identity and customer experience.
Experienced in international project leadership, I lead and support creative teams with high standards, agility and a collaborative mindset.
Retail Architecture — Luxury — Beauty & Spa — Hospitality
Key achievements
Creative, design and architectural direction of all international retail projects, approximately 300 projects per year.
Creation, development and evolution of exclusive retail concepts including Dior Spa, La Collection Privée and Dior Backstage Studio.
Development and global roll-out of the new architectural New Look concept: leadership and supervision of the first 20 international flagship pilot projects, development of architectural guidelines and global concept adaptation, and concept optimization and Design-to-Cost strategy.
Expertise
Career
Education
Languages
- French – Native
- English – Fluent
- Spanish – Basic