DIOR COUTURE

In 2025, Dior opens its first permanent Spa in the US, located on top of its New York flagship. For the first time, the House dedicates an entire floor to the world of wellness, creating a unique destination devoted to beauty excellence and the Dior Spa experience. Inspired by Monsieur Dior’s words on the elegance of American women, this new space, developed in collaboration with architect Peter Marino, marks a new chapter in the reinvention of Dior’s New York flagship.